UX: While many sites call themselves responsive, we optimized elements for both mobile and desktop experience.
User friendly: We use little touches, like a button-flip or a touch of color, to make the site more enjoyable.
Design: We use the latest design trends, but not too much; we want to ensure the site is fast while still being memorable.
Content: Ongoing publishing is vital. We want to be known as an innovative brand and that means delivering thought leadership and helping our audience navigate complex, changing technology and regulations.
Creativity: Balancing creativity with functionality is the key to success with a B2B website. People aren’t there to be wowed by the creativity, but boring doesn’t work either.