The screen design is intended to inspire the user and to make the Draenert brand an emotional experience. This task – the concept, design and technical implementation – has been put into practice by the Munich digital agency Format D.
Format D developed an individual user-centered design – structured for specific target groups and focusing the optimal usability. The design impresses with its clarity. In addition to the classic menu navigation, a filter allows the site user to find quickly the right piece of furniture or material. As well, a lot can be learned about the company, the DRAENERT design classics in museums worldwide, the renowned designers as well as the numerous awards of their works.
The extensive but nevertheless logical and clearly presented product and material database demonstrates the diversity of DRAENERT. To architects and retailers are also offered very special opportunities, such as e.g. the download of 3D data. And it follows the finalization of the stone configurator: with this tool, a DRAENERT dealer will be able to determine together with his customer the stone type, the shape, the dimension and the cut template of a stone slab for the order of a completely individual stone table.
The innovative and modern content management system NEOS was used as the technical basis for the new website, which offers the possibility to manage the site contents ourselves to the last detail. The new homepage is of course also optimized for mobile devices such as smartphones and tablets.